Greg DeKalb chats with online advertising expert Nsenzi Salasini about how he helps business owners leverage targeted online advertising to generate new business.

"Essentially, for me, online advertising came as a as a necessity. I was reselling financial services. You think once you put it out there, they will come, but no one came."

It was then that NSenzi needed to figure out how he was going to sell his services. "I got a newspaper ad business card size on the back of a newspaper. We thought we were going to have this amazing return, because we didn't know better. Crickets. And then went to Groupon and tried that. Long story short, nothing worked. Then I came across this this cute little thing called Facebook ads and I saw the power behind it."

Nsenzi goes on to talk about his journey and how he has put everything on the line and advises others to be committed to do the same. The reason he says is the value the customer gives when he/she gives you that vote of confidence whenever they open up their wallet to you. "The likes and the comments on Facebook and LinkedIn, that's good and great, but at the end of the day you need revenue to keep the engine moving."